Push.House is a revolutionary ad network that has changed online advertising since 2018. Advertisers can reach their target audiences with high-quality traffic and precise targeting tools through this Ukraine-based push notification platform. This guide provides a detailed overview of Push.House review essential features and benefits and how it compares with similar products.
What is Push.house?
Push.house is a global advertising platform dedicated to the power of push notifications. Advertisers can precisely target their desired audience, while publishers earn revenue from website traffic.This platform maximizes engagement by sending push notifications directly to users’ devices.
How to Set Up an Account with Push.house
Creating an account with Push.house is straightforward and can be done within minutes.
Step 1: Visit the Push.house Website
You can start by navigating to the official Push.house website. Look for the ‘Sign Up’ button, typically at the page’s top right corner.
Step 2: Fill Out the Registration Form
Clicking the ‘Sign Up’ button will take you to a registration form. Here, you’ll need to provide basic information such as your email address, desired username, and password.
Step 3: Confirm Your Email Address
After filling out the form, check your email for a confirmation link sent by Push.house. This link will verify your email address and take you back to Push.house.
Step 4: Complete Your Profile
Once your email is confirmed, please go ahead and complete your profile by adding any additional information requested by Push.house.
Step 5: Familiarize Yourself with the Dashboard
With your account set up, it’s time to explore the Push.house dashboard. This is where you’ll manage your campaigns, check your statistics, and access other useful features.
Creating a Campaign on Push.house
Creating a campaign with Push.house involves several key steps:
- Campaign Name and Goal: Choose your campaign’s name and primary goal. Push.house supports various campaign goals, from driving website traffic to increasing app engagement.
- Targeting: Identify your target audience by geographic location, language, and device type.
- Message Creation: Craft your push notification message. Be direct and compelling, and make sure the message resonates with your target audience.
- Scheduling: Choose the ideal time and date for your notifications to go out. Push. house provides innovative scheduling options for optimal delivery times.
- Budget and Bidding: Set your campaign budget and choose the appropriate bidding strategy. Push.house offers CPM and CPC bidding options to suit different campaign objectives.
- Ad Creative: Make your push notifications distinctive and attention-grabbing with visuals.
- Conversion Tracking: To optimize your push campaigns, set up conversion tracking to track the impact of your campaigns.
Ad Formats at Push.house
Push.house offers different ad formats to meet different advertising needs. These include:
1. Push Notifications
Push notifications are brief alerts that pop up on a user’s device, providing timely updates and offers. This ad format is highly effective due to its direct nature and the ability to catch users’ attention in real time.
Benefits:
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High Visibility: Appears directly on the user’s device, ensuring maximum exposure.
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Immediate Engagement: Instant notifications drive quick actions.
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Personalization: This can be tailored to user interests, increasing relevance and response rates.
Best Practices:
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Keep the message concise and compelling.
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Include a clear call to action.
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Segment your audience to increase personalization and effectiveness.
2. In-Page Pus Ads
In-page push ads resemble traditional push notifications but are displayed on websites. These ads appear as banners or small pop-ups within the browser, making them less intrusive while still capturing attention.
Benefits:
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Broader Reach: This does not require users to opt-in for notifications.
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Compatibility: Works on all devices, including desktops, which broadens the reach beyond mobile users.
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User-Friendly: Less disruptive than traditional pop-up ads.
Best Practices:
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Design with eye-catching visuals to stand out within website content.
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Target ads based on website browsing behavior.
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Test different placements on the page to find the most effective spot.
3. Calendar Ads
Calendar ads are a novel format where ads are sent as calendar invites. When users accept these invites, their calendar apps show reminders about promotions or events.
Benefits:
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High Retention: Stays in users’ calendars, keeping your brand top of mind.
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Engagement: Offers opportunities for repeated engagement through reminders.
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Innovative: Stands out due to its unique approach.
Best Practices:
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Ensure clarity in the event description.
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Use precise timing to send invites related to specific promotions or events.
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Keep the content of the calendar entry engaging and informative.
Pros and Cons of Using Push.house
Pros
- User-Friendly Interface: Push.house prides itself on a simple and intuitive user interface, making campaign management a breeze.
- Robust Analytics: The platform provides detailed analytics to help you track and optimize your campaigns effectively.
- Extensive Targeting Options: Push.house allows you to target your audience with various options.
- Responsive Support: A responsive support team can assist you with any portion of the ad campaign process.
Cons
- Learning Curve: New users might experience a slight learning curve when navigating the platform for the first time.
- Ad Approval Process: While stringent ad review is a positive quality, the approval process might sometimes take longer than expected.
Pricing Plans for Push.house
Push.house operates on a pay-as-you-go model, meaning you only pay for the services you use. This makes it an excellent option for small businesses with tight budgets and more giant corporations looking to maximize their advertising spend.
1. Basic Plan
The basic plan is perfect for those just starting with push notifications. It allows you to reach a limited number of users but comes with all the essential features, such as real-time tracking and targeting by region and device.
2. Advanced Plan
Business can take push notifications to the next level with the advanced plan. It offers a higher reach than the basic plan and includes additional features such as advanced analytics and priority support.
3. Premium Plan
The premium plan is designed for large corporations with substantial advertising budgets. It provides the highest reach and includes exclusive features like a dedicated account manager and custom notification designs.
Pricing Models for Push.house
Push.house also provides flexibility with its pricing models, allowing you to choose the most suitable advertising strategy.
1. Cost Per Click (CPC)
Cost Per Click (CPC) is a popular pricing model in digital advertising, where Advertisers pay when a user clicks on one of their ads. This model is especially beneficial for driving website traffic and is highly effective in gauging user interest in your products or services.
Benefits:
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Budget-Friendly: Control over spending by setting maximum bid amounts.
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Targeted: Pay only for traffic that shows interest in your ad.
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Measurable: Easy to track ROI based on clicks.
Best Practices:
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Focus on high-quality ad design to maximize click-through rates.
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Optimize landing pages to ensure they align with the expectations set by your ads.
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Use A/B testing to refine ads and improve performance.
2. Cost Per Impression (CPM)
With the Cost Per Impression (CPM) model, advertisers pay for every 1,000 impressions their ad receives, making it ideal for building brand awareness. This model prioritizes visibility over direct interaction and suits campaigns that enhance brand presence.
Benefits:
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Visibility: Ensures a large number of people see your ad.
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Brand Awareness: Increases exposure, which can indirectly boost traffic and conversions.
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Scalability: Easy to scale up campaigns to reach a wider audience.
Best Practices:
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Choose high-traffic channels to maximize exposure.
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Employ engaging visuals and messages that resonate with your target audience.
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Continuously monitor impression shares and adjust bids to maintain visibility.
3. Cost Per Acquisition (CPA)
Cost Per Acquisition (CPA) model lets advertisers pay only when a specific action occurs, like a sale or sign-up. This model aligns costs directly with the results, offering a financially secure option for advertisers focused on conversions.
Benefits:
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Cost Efficiency: Payments are made only after results are available.
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Risk Reduction: Lowers the risk of budget waste.
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Goal-oriented: Focuses on achieving specific business outcomes.
Best Practices:
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Clearly define the desired action for effective tracking and optimization.
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Users with similar interests should be targeted with ads.
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Enhance the user journey from ad to action to improve conversion rates.
Conclusion
Push.house is a competitive player in push ads. Push notifications are extremely popular among advertisers because of their user-friendly features, robust targeting, and detailed analytics. You should use Push.house based on your advertising strategy, target audience, and budget. Launching and managing push notification campaigns is easy with Push.house.
